I'm a media addict, beachcomber, and avid road tripper based in Portland, Oregon.
As part of the vanguard of the West Coast's new media venture scene for the past six years, I've learned through experience the key factors needed to penetrate critical new media market segments. My earlier editing and writing experience in the print media business has also provided a solid foundation to transition to digital media.
The American Press Institute (API) contracted me in 2015 to research and write a best practices strategy study on how newsrooms can widen their reach with digitally-savvy millennial audiences. I spoke on this topic at the ONA15 and ASNE conferences in fall of 2015 on API's behalf and again in 2016 at the NYPA's Spring Convention.
I continue to work at the intersection of digital media and innovation. I was editor-in-chief and program chair of events for the Lean Startup Co., an organization that helps established and startup organizations craft smart experiments that lead to radical success, and am editor-at-large of biannual Anxy Magazine. I also consult companies looking to sharpen their digital strategies to reach new young audiences, such as Bay Area News Group in Silicon Valley.
My background is in establishing the vision, content, and teams that inform innovative publications run by Gannett and everyone's favorite advice guy, Dr. Drew Pinsky. For Gannett, I worked as Editor-in-Chief at The Bold Italic and I served as the Managing Editor at DrDrew.com.
I've also been a pop culture critic for over a decade, first as the music editor for alt-weeklies The Stranger and SF Weekly, and currently as a freelancer for publications ranging from RollingStone.com and Cosmopolitan.com to Noisey, Refinery29, Mic., KQED, Afar, C Magazine, and the San Francisco Chronicle. My work has also appeared in Salon, Vice, Spin, and Entertainment Weekly, among other outlets.
For a detailed description of my job history, you can view my full LinkedIn profile here.