Hi, I’m Jennifer Maerz, a Portland, OR-based copy strategist who turns big ideas into clear, trustworthy content.
I lead content teams and build the processes that help those teams create with a human touch at scale. Today I lead copy strategy for Airbnb Hotels, designing the writing guidelines, quality standards, and AI-assisted structures that help our team produce accurate, distinctive work. I came to this work through journalism, where I learned to listen first, verify everything, and write for readers seeking a human-centered voice.
My Work
Content Strategy & AI-Assisted Content
I design the strategy behind content that drives action. At Airbnb, I lead copy strategy for Hotels, shaping the workflows, quality standards, and AI prompts that help a distributed team produce scalable copy that guests value. At Parent Lab, I led content strategy for the Era app, including how AI could support its educational content, boosting completion rates. At The Bold Italic, I grew a digital publication into a San Francisco cultural cornerstone, increasing site traffic by over 200%.
Copywriting & Editing
Earlier at Airbnb, I collaborated on SEO-optimized travel guides and Unique Stays profiles that contributed to a 12x increase in top keyword rankings and boosted weekly bookings. At Lean Startup Co., I led content marketing that drove engagement and conference attendance, and later served as editor-in-chief and program chair. For The Shift Network, I created targeted content that drove conference registrations. More on my writing for brands
Feature Writing
I’ve covered a range of lifestyle topics, including wellness, pop culture, parenting, and travel. My journalism has appeared in local and national outlets, including Rolling Stone, Money, Cosmopolitan, Romper, and San Francisco Chronicle.
Testimonials
“Jennifer has a rare blend of high-level strategic acumen and a scrappy ability to tackle tasks, and she’s incredible at scaling her attention up and down, zooming in and out to plan and execute in the same periods.” — John Gilmore, Parent Lab
“Jennifer is an exceptional content strategist and leader. She has the ability to distill complex and ambiguous ideas into actionable, relatable, and most importantly, enjoyable pieces of content across multiple mediums. She is also terrific at executing against tight deadlines with an optimistic and resilient attitude. She was great fun to work with - authentic, a treasure trove of knowledge, and incredibly compassionate.” — Helen Fang, Product & Digital Marketing Leader
“Jennifer is an excellent writer, marketing leader, and quick-thinking strategist. She's versatile, learns quickly, and adapts nimbly to the constantly changing marketing landscape. She's a smart, intuitive, and gifted marketer.” — Anita Teresa Boeninger, Marketing, Comms & Events Executive
Let’s Connect
Interested in working together? Fill out the form and I’ll be in touch soon.